30 Jan 2013

Featured In: The 101 Most Stylish Women Of 2012, Sunday Times

Check out the list of the 101 Most Stylish Women of 2012 and see if you can find me here:

I thought the list was superb - it showcased a perfect range of fashionable women from all ages - each with their own signature style.

Thank you Sunday/Daily Times :))

Who are your favourite fashionistas from the 101?

xxx A

20 Jan 2013

Picture Diary: Behind the Scenes at Catwalk/Catalyst

Here is an exclusive preview of what goes on behind the scenes at Catwalk/Catalyst:

Frieha Altaf's different agencies.. all under one roof.
Conference Room... Frieha, me and Aamna
This is Nighat, if you've interacted with her :) She's the one sending out all the invites and pictures.
 Lots and lots of files...
 Frieha's Office Style:
Love Frieha in her casual get up..

That's all for now fashionistas. Hope you enjoyed the feature!
xxx A

14 Jan 2013

Featured in Xpoze Magazine Jan 2013

Hi all,

Grab a copy of Xpoze magazine this month to read a super fun style feature on me, packed with pictures - as well a a section full of pictures from the Labels Blogfest! Below are a couple of images that I can share with you all for now:

The lovely Rabia Butt on the cover in Ali Xeeshan.
 The editors Andleeb's letter, so honoured that she has crowned me the 'It-girl' in the world of Pakistani fashion bloggers. Thank you so much Andaleeb and Fathma, it was super fun working with you!!! 

The super fun contents page. Can you spot me?

xxx A

3 Jan 2013

2012 Recap: Beauty Fruity Blurbs

I started blogging on the 15th of March 2012. Read my first introductory post ever here, followed by a post about lawn campaigns and the lawn fad in general.
BFB was the first Pakistan based style blog to feature an 'Ensemble Du Jour' section, in which I share my personal style.

The first style inspiration I posted about was Lana Del Ray, followed by Christine Centenera (fashion editor for Harpers Australia) - both have totally different signature styles that I adore, and are my favourite style icons for 2012.

I attended both, FPW 3 and FPW 4 and reviewed them in detail. I produced a full trend report on FPW 4 here; which included metallics, coats, exaggerated collars, fur, leather trimmings, mesh inserts, statement pants, alongside others. 

I also took you fashionistas through beauty looks, showed a couple of previews of the make up I did. (Click here: 1, 2 , 3)

I attended my first ever bloggers meet which was the Pond's Bloggers and Journalists event. Read more here. Followed by the Dove bloggers campaign and the Labels Blogfest - which was such a huge success it even proceeded to Lahore. 

The hot trends of the year that I documented were: smoking slippers, collars , midi skirts, statement suits, risque lace and graphic sweaters

The first ever shoot I styled and did make up for was the Rida Shahzad shoot with Ali Khurshid - See more pictures here

The best dressed from the Lux Style Awards were covered - stylist Raana Khan, designer Sanam Chaudhri and Aminah Sheikh looked best. 

In August I started a really fun monthly feature for local shoppers called 'Style Picks' in which I take my readers through the hottest Eastern and Western trends available locally. Below are a couple of my favourite style picks to date. 

I mean I also found the dress I want to wear to my wedding (or wedding party)!!! Haha - Check out what Lily Donaldson wore below to the Olympics closing ceremony.

BFB became a part of the Labels bloggers network!! The BFB logo is a permanent fixture on the labelsestore, which was one of the most fashion forward moves of 2012 by Zahir Rahimtoola. 

I designed a range of exquisite embellished bow ties that go by the brand name of 'Arsazi'.

My favourite fashion campaign of 2012 was Adnan Pardesy's for 'The Working Woman', as it encompassed what the 'Pakistani Power Suit' is all about and how it should be worn! 

BFB was also featured in a range of online and print publications, such as Hello!, Pose magazine, Sunday Times, Style on Paper, A Wardrobe Affair, the Labels blog and Couture Ability.

It has been an amazing year for BFB!!! A big thank you to all the readers and I hope 2013 is extra special and super stylish for each and every one of you!!!!!

xxxxxx A