1 Dec 2012

Sneak Preview: Labels Blogfest - Designer Dress Up

To allll the lovers of fashion out there,

I come bearing exclusive pictures from the Labels Blogfest event - which was a TON of fun. A big thank you to all the designers and bloggers that came and to Zahir and Sherezad for hosting such a fabulous event.

For the very first time in Pakistan, there was an interactive event for both bloggers and designers held at Labels. 7 top Pakistani designers attended today's event, together with the Karachi based bloggers. The designers (and bloggers) went through the racks at Labels and picked out outfits for each of the bloggers. The bloggers tried on outfits by each of the 7 designers. For the first time after Fashion Pakistan Week 4, all of the designers were under one roof!! It was great fun interacting with all the designers and getting styled by them!

With Labels going online, many e-shoppers prefer to see how clothes look on actual people as opposed to what people think are photoshopped images of models - This is exactly what's being shown; how real people rock the designers clothes!! Of course, the outfits paired with Sherezad's breath taking jewelry only completed the look.

The designers included; Sania Maskatiya, Ayesha Hashwani, Sanam Chaudhri, Nida Azwer, Wardha Saleem, Feeha Jamshed and Maheen Karim.

Bloggers included: Amara (Pink2.55) and myself. Also Sana Khalifzai, Sana AK and Aisha Gul who are not fashion bloggers but they tried on some looks as well.

Enjoy the pictures below. Lots more still to come. These are only the initial few teasers. The actual pictures of us being styled will be posted shortly. So stay tuned!!!

Amara using an ipad provided to Labels by Btech. This is how we kept everyone in the loop 
via live feeds.
 Ayesha Hashwani, Maheen Karim and Nida Azwer
 The lovely Ayesha Hashwani
 Wardha Saleem and Feeha Jamshed
 Feeha Jamshed
 Stunning sari by Wardha Saleem
 Nida Azwer checking out the Labels estore
 Sanam Chaudhri and Zahir Rahimtoola chatting away
 Checking out Sherezad's beautiful jewelry pieces on the Labels blog 
 The fabulous designers!
 Some of the yummy pieces on the rack. This stunning coat is by Sanam Chaudhri - as seen on Hira Tareen for the luxury pret shoot.
 This is me yapping away
 More chatting
Checking out the racks in store.
 Walking up to the exclusive designers/bloggers area on the 2nd floor of Labels, also where you can find Sherezad's jewelry
 Feeha Jamshed going through the racks
 The wonderful Sherezad Rahimtoola wearing Feeha Jamshed
 The beautiful designers! We missed Sania Maskatiya in this picture.
 The bloggers and the designers!
 Amara and I clicking away! click click click!
 The one and only Sania Maskatiya
 The rack full of exquisite pieces which can be found on the Labels estore: www.labelsestore.com
Sana going through the racks

More pics to come!!
xxx A

(PS - some of the pictures are taken by me, the others by Shazre Shahid - 18% Grey, she is fab!
Hair done by Pivot Point and technology provided by Btech) 

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