Attention Fashionistas: Labels Lahore Spring Fair 2013

Calling all the Lahore based fashionistas: The annual Labels Lahore 'Spring Fair' 2013 is scheduled for the 19th and 20th of March from 12 pm to 10 pm, featuring some of really cool designers.

BFB got a sneak preview of what to expect and a shout out from some of the designers showcasing their collection at the 'Spring Fair'.

Safia Abbas: 

"Pick your exclusive 'Safia Abbas' outfit! Be it that perfect pink flowy dress for a Sunday brunch, a fun black and white top for the polo match, an elegant electric blue sequined top paired with cheetah print palazzo pants for a night out, or even that show stopper, intricately embellished lace dress for your bestfriends wedding! Stand out in a crowd! Sizzle this summer in Safia Abbas' 'Paris Collection' - available at Labels Lahore."

Zehra Saleem:

Zehra Saleem is actually one of my favourite upcoming designers from Lahore, I love her design aesthetic - very unusal and on trend (check out the bird cage embellishment)!!! See what she has to say about the pieces she will be stocking for the 'Spring Fair' below:

"This is my first ever exhibition so, as you can imagine, I'm very excited and rather nervous. Spring is a time to celebrate beauty and femininity - my collection does just that! All my pieces are embellished with sequined motifs of lotuses, birds, bird cages and roses. The entire collection is on grip - I love its fall and women love it too because it's slimming! The idea was to create affordable party-wear that can be jazzed up for weddings and dinners, or even worn simply to lunches."

Hina Butt:

"Curious to see Pakistan's biggest fashion Spring/Summer '13 pret collection? Hold your horses then ladies as you will not have to wait any longer to grab a fun, feisty and funky outfit by Teena's at the Labels Lahore Spring Fair. Teena By Hina Butt brings to you its phenomenal latest collection of digital print kurtas, happening jumpsuits, flowy palazzos, chic tops and a handful of new tricks at your favourite fashion stop. See you there fashion lovers!"

How exciting!! Which one of you will be attending?

xxx A

The Lawn Diaries: Nida Azwer

I have an exciting new lawn feature called 'The Lawn Diaries' - I will kick start with the fabulous Nida Azwer as we have a brief chat with her about venturing into the lawn industry, her lawn designs and going digital via eCommerce!

Sum up your signature style in a couple of sentences: Our signature style is classy chic, whether it is lawn, prêt wear or bridals. With lawn, however we are catering to a wider market so that Nida Azwer designs, with its affordability, are available to any woman.

How has the journey of venturing into the lawn industry been thus far? Honestly, it’s a lot of hard work but a great learning experience as well.

Why are you calling your collection ‘Limited Edition’? As this is my first lawn boutique collection, I want to maintain brand exclusivity and develop brand loyalty.

Your inspiration for the lawn collection? For this collection, I have drawn from a diversity of inspirations ranging from the timelessness of European buildings to the richness of Turkish pottery, drawing upon the beauty of the French trellis and florals and fusing this with a heady mix of African influences and enchanting birds.

What colour palette are you focusing on and why? We have a wide range of fresh colours to cater to the summer season, from greens to blues, reds, pinks etc.

Are you selling three piece suits or stitched kameezes as well? We are just selling three piece suits.

What made you choose Humaima Malick as the face of Nida Azwer lawn? Given that my brand has always encapsulated that which is instinctively Pakistani, be that in our craftsmanship or embroideries, I was keen to work with a Pakistani personality for my lawn as well, which is why Humaima Malick is the brand ambassador for this boutique lawn collection.

Your views on the lawn culture in Pakistan? I think this market picked up and women get a whole range of variety from design houses.

Where are you stocking within Pakistan? Yes I will be stocking at Labels/Style360 Labels e-Store, Lateliers and Ensemble.

What are your views on ecommerce? It’s extremely valuable as it provides a platform for our clients, be it within Pakistan or anywhere in the world, to view and purchase our products.

How do you feel about retailing your lawn collection worldwide on the ‘Style 360 Labels e-Store’?

My products have been doing really well under Style 360 Labels e-store and I have always enjoyed working with Zahir, so I am quite excited about this.

What are your future plans for ‘Nida Azwer Lawn’? We have lots of plans for Nida Azwer Atelier, however I am a bit superstitious, so will let you know as things actually materialize. 

Below are a few campaign images of Humaima Malick modeling Nida Azwer lawn - Humaima looks glamorous.. Love the look on her, in fact is the best I've seen her look!!

The exhibition is tomorrow at the Palm Marquee at 6pm, alternately you can buy Nida Azwer lawn on the Style 360 Labels e-Store, it will be available by this afternoon!

xxx A 

Style Stalker: Zahraa Saifullah at London Fashion Week AW'13!

Loving Zahraa Saifullah's London Fashion Week Style!!! 6 fabulously chic looks! Check them out below:

What look is your favourite? Mine would have to be number 6! Loving the emerald green on Zahraa and her Celine bag. A nice sight after the endless trapeze's and luggage totes spotted in every look and corner. Also loving the python Chanel boy bag and her Burberry Metallic trench, yum!!!

Zahraa has also launched her blog recently, you must check it out on: www.zahraasaifullah.com - it is packed  with fashion, interior inspiration, art and travel - perfect for all you fashion and lifestyle junkies!!

Enjoy!!!
xxx A

Picture Diary: Behind The Scenes Exclusive: The Queen of Hearts Shoot

Hello!!!

I'm very excited to share with you a shoot that I styled!!

As you may have guessed by now; Hello! collaborated with Labels to bring you something you may have never seen before – three designers, three outfits and three different takes on Valentines Day!

Three fabulous designers; SanamChaudhri, Tena Durrani and Wardha Saleem – ‘The Queen of Hearts’, in the form of a never seen before - one of a kind shoot; featuring the designers modeling their own pieces alongside one another. Each designer has their own signature sense of style and design aesthetic, which is prominent as they share their exclusive Valentine’s Day ensembles that were specially designed for the Style360 Labels e-Store.

I hope you all picked up a copy of Hello! (February 2013) to read the juicy interview with the designers - If not I will shortly be posting it up. 

For now, here are some fun behind the scenes pictures:

The morning of the shoot, the designers headed over to the Natasha's salon where they were made up by Natasha and Hina in an old romantic Hollywood aesthetic...

Some of Natasha's yummy make up!

 Behind the scenes hair!

 The beautiful Natasha doing Sanam Chaudhri’s make up! “Natasha sculpted Sanam's face to perfection, and gave her a brown/gold eye paired with a shimmery red pout! Hina gave her the most beautiful structured Veronica Lake hair” to complete the old Hollywood look! 

 Moving on to Tena Durrani, Natasha gave “Tena luminous skin, shimmery silver eyes and a pale pink glossy mouth..Hina gave Tena a romantic braid around her crown that softly cascaded down her shoulders.” Divinity!!

 Sanam and Wardha sitting together – as Natasha’s team polishes their looks with a finishing touch. Hina is giving Sanam the Veronica Lake style hair here!

The rest of the pictures are as we reach Hook Line and Sinker – a fine dining restaurant with a exquisite interior, this is where we picked to do our shoot, because it gave a rich, romantic feel and really completed the whole look and feel/concept of the shoot:

 Tena posing away..

 Zara Tareen clicking away whilst Tena poses! Doesn’t Tena look like a complete doll?

 The beautiful Sanam chaudhri in her bespoke Vday jacket! Love the shoulder pleats

 Sabrina Khalid touching up Sanam’s chic look!

 Zara Tareen capturing the essence of Sanam’s Vday look!

 The labels team: Aisha, Ather, Zahir Rahimtoola and Natasha behind the scenes!

 Sanam Chaudhri rocking her look! Wow!

 The fabulous designer together

Yours truly! 

 One of the most beautiful shots – this really encompasses what the shoot was all about; romance. Never before have you seen designers together in an editorial style shoot – the girls really nailed it.

Wardha looking fantastic. Natasha gave her a plum lip to match her tights, gorgeous bronze skin and an old Hollywood hairstyle. We are in awe of her look. The concept behind Wardha’s outfit is also so fascinating - will share the interview soon!!

 Some of the yummy appetizers….

Below are the final images from the shoot:

The outfits were designed especially for Valentines day, and are available on order, exclusively at the Labels e-Store. Each outfit is paired with jewels from Sherezad’s breath taking collection, completing the look for Valentine’s day.

Concept and Styling: Alyzeh RahimShirazi, H&Z Creative Agency.
Make up & Hair: Natasha and Hina from Natasha salon.
Photography: Zara Tareen.
Venue: Hook Line & Sinker, Karachi.

This post has also been shared on the Hello! blog: Click here to check it out.

Would love to hear your feedback!
xxx A

COMPETITION: ELAN SS13 LAWN GIVE AWAY!!!

Here is your chance to win another competition, a competition in collaboration with Azmalo.pk (www.azmalo.pk), an online shopping portal within Pakistan, selling electronics, books, toys and even fashion brands - How I love these eCommerce related ventures!! You will be winning a gorgeous 'Gypsy Love' 3 piece suit by Elan Lawn, modeled by the gorgeous Nargis Fakhri!!!

To win you have to:
1) Like the Azmalo facebook page
2) Like the Beauty Fruity Blurbs facebook page
3) Tell us why you love designer lawn in less than a paragraph!

You can comment on this post or on my facebook post!! The best answer will win the gorgeous Elan 3 piece suit featured in the picture.

Competition closes on the 18th of March 2012 at 12 pm!!
xxx A

Ensemble Du Jour... Folk Play

This is what I wore to a wedding recently, it is a (crepe silk) sari from the fabulous, Wardha Saleem's Folk Play collection. I absolutely adored this collection and had reviewed it here. I had actually worn a similar sari from the same collection at the Labels Blogfest - styled by Wardha and absolutely fell in love with it. Hence, I decided to wear another sari from the same collection. The blouse is my favourite part because it is so unique - with the colourful, neon beaded work. It can also be worn with a range of different saris. I paired the sari with a sparkly Jimmy Choo clutch.

I feel this sari is a MUST have for all the fashionistas out there, it is a statement piece and you are bound to stand out wearing it. I love the fun folk play inspired borders, the eclectic print and colours used. 

You can order a similar sari on the Style 360 Labels e-Store.

xxx A