25 Apr 2013

Quick Pics: Sana Safinaz Go High Street With Their Store Launch!!

Sana Safinaz launched their pret wear at their very own high street store at Dolmen City Mall. The launch was an absolute success. It is so amazing to see how Sana Safinaz have got their branding spot on, and the way they market themselves and have expanded is truly one of a kind in Pakistan! I am very impressed (and highly inspired) with them and their hardworking team.

The clothes and accessories at the store were so tastefully beautiful, but then again I wouldn't expect anything less from the fashion gurus; Sana and Safinaz. I was also extremely happy to see the price points - everything is so so affordable. From the trendy kurtas, to the jewellery, to the bags, belts, and footwear. Usually, I travel and to stock up on my wardrobe but I think before I leave for my summer vacation this year I will buy a bunch of beautiful Sana Safinaz pieces to wear!! This is Pakistani fashion history in the making. 

Below are some pictures I took, which will give you an idea of how amazing this store is - the display and arrangements are divine with not a single detail being overlooked - including the lovely giveaway bags!!!

 The lovely Safinaz and Sana with Shehrnaz Husain
 The fashion presentation at Dolmen Mall.
The SS Store!!
More of the store!
 Some arm candy that I adored!!! The pearl head cuffs are to die for.
 McQueen inspired studded/spiked knuckledusters... another item on my lust list - they will be ready for purchase on the 27th of April!! Can't wait!! 
A glimspe of the SS footwear

I will be updating shortly with some better pictures as soon as I get them - so watch this space! Till then, hope you enjoyed the post and are as excited as I am about shopping at the Sana Safinaz store!!

xxxx A

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