19 Dec 2012

The Labels Blogfest Designer Dress Up - Lahore Edition!

I was so pleased to see that our idea was taken to Lahore by Anum Akram and done in style! Not only that - but it has already received lots of social media coverage.

The concept of course was the same; playing dress up with the designers. The bloggers and journalists got a chance to dress up in the designers newest collections,  get their make up done (by make up artist/stylist Asma Mumtaz of The Dresser) and take a whole bunch of fun pictures! Showing the world what real people look like in designers clothes. The event took place at Khadija Shah's (of Elan) residence. 

The designers participating were: Elan by Khadija Shah, Ayesha Khurram, House of Design by Nasreen Shaikh and Sadaf Khan of Silk by Fawad Khan (Whose collection by the way has not been seen prior to this!).

The bloggers and journalists included: Amara Javed (Pink255), Meher Tareen and Samina Khan of Paper magazine (StyleOnPaper blog),  Amna Salman (StyleStripped) and Shehrbano Taseer of Sunday Times. Some other beautiful ladies were also participating in this glam dress up session!

How fun!!!

  Asma Mumtaz comes bearing make up!
 Mariam of Paper mag getting her make up done by Asma.
 Sadaf tweeting away!
Keeping social media informed on the happenings! 
  Amara looking lovely in Elan.
 Finishing touches.
 Beautiful Meher Tareen and Samina Khan of Paper
 Mehryn Zafar in an Ayesha Khurram kurta.

  The girls in Ayesha Khurram.  (PS - Samina Khan looks SO stylish in her Markus Lupfer graphic sweater, leather leggings and Charlotte Olympia 'Dolly Island' pumps! Love it!!!)
 The lovely ladies in Silk by Fawad Khan.
  Khadija in a stunning Elan ensemble with her cute son!
 Momina Sibtain of Express Tribune.
 Mehryn Zafar in Nasreen Shaikh.
 The fashionable gang!!

From Karachi to Lahore; that wraps up the Blogfest chapter!
xxx A
(Photography by Nashit Noor)

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